DR. MARGARITA HOLMES

Dr. Margarita Holmes is a famous Filipino psychologist, provocative sex therapist and original thinker who braves her way in society's often duplicitous and rigid sexual mores. Ivertise would like to believe that we were able to capture her character on her personal website and that our solutions also contribute actively to the doctor's trailblazing work.

The website's overwhelmingly whimsical and hot pink design reflects the doctor's sensuality and the salacious topics she discusses, but this is balanced by informative and straightforward content. Visitors to the site are treated to a balance between professional content and the warmth evoked by the site design.

But beyond the design, the real power of the site lies in its being a highly interactive and user-driven one. Among its striking features is an active Forum with more than 17,000 registered users, with numbers still growing. To date, accummulated hits reach more than a million. A built-in advanced search function allows visitors to easily search posts, conversation threads and topics. Undoubtedly, this Forum has contributed to the growth and development of the online discourse on sexuality and the long overdue inclusion of this topic in the Filipino public agenda. One accent of this section is a feature where a visitor gets his or her questions handpicked and answered by the famous doctor.

These highlights are built on top of the standard Patient Care and Practice Management tools that we incorporated on the Margie Holmes' website. Such features are staples in the medical websites we build. They are meant to help different medical practices—physicians, specialists and dentists—grow their practices online, gain a solid web presence and organize their day-to-day practice affairs. A Content Management System, another standard on the websites we design and develop, empowers our client to change site contents conveniently and instantaneously.