Resources

How can your business stand out with over a horde of businesses in the Philippines? This type of question should come to every mind of an entrepreneur, be it an old business or a start-up. Yes, swarms of competitors are now promoting their business online, and it seems impossible to get ahead. On the other hand, there are numerous ways of not letting your business left behind.

We always love the word “Free!” Well, who doesn’t? Promoting online doesn’t need you to cost an arm and a leg. All you need to do is to follow these five ways.

Add your business information on free classified ads

Thousands have probably chosen the ever popular “classified ads” as their marketing strategy, but it’s still remained as one of the most effective ways of promoting your products and services online. One of its known benefits is making your brand visible in online searches. Ad listings can give you a direct traffic to your website. More traffic means more visitors are going to visit your page, and if you have more visitors, you bet, a crowd of potential customers might dig in.

We all know that online marketing is an ever-changing industry. It needs to constantly adapt and follow the new market trends. Take the case of the classified ads where much has been changed in the past decades – from placing a simple link to your business information to adding visually stunning photos and map for location targeting, tons of amazing features are now added. Ivertise, for instance, can introduce and increase your brand awareness through specific targeting with their locational targeting feature. Also, Ivertise users can spot wherever your business is located, whether it’s a garage store or a backyard store, or in front of your home. Search it and they can find you.

Needless to say, by simply placing your business on the classified ads, more potential customers within the community can be reached.

Start a blog for products and services

Done creating a website for your business? Don’t stop there, proceed to your next plan of creating blogs and articles. Keep in mind that “Content is the king” statement is all true, and should be taken seriously. Competitors are ubiquitous online, so producing numerous blogs can attract more viewers. However, we learn that the quality of work should not suffer from its quantity. Audiences want to see something new and different from what they used to, so might as well come up with more engaging blog contents. Through this strategy, it can establish an online authority right off the bat. Obviously, the goal is always to go viral or to get a reasonable number of followers, to say the least.

Basically, this platform is often used for showcasing products and services for your business. But it shouldn’t be limited to that. A little variety of posts can turn your audience on by creating relevant blog content, in relation to your business niche, can also manage social awareness along with businesses. Furthermore, just like placing business information on a classified ad, you can also achieve more page views. Not to mention, sharing those blogs using Social Media profiles would also be helpful for promotion.

Create a video marketing on Youtube.

Attract millions of YouTubers to buy your product by making a video of it. Video marketing is way different from just placing your business on the free classified ads. Your creativity is much needed, especially for editing the video, adding lively background music, visual effects, and the list goes on. I am not saying you don’t need creativity on making blog content, is just that, this one have something to do with the technical side of creating online videos. More often than not, things that went viral for the past years are coming from Youtube videos. Sharing it with friends and relatives can create a lot of buzz within your community, then in the world, if you got lucky.

Some businesses had to come up with more interesting ideas such as client positive feedback interview about your business. Upload it and make it publicly available, then monitor and see the real-time results on how many people who has viewed, shared and liked it. Simple. From those results, you’ll be able to plot a plan on what to do for your next video as well as the ways for improvement.

Make use of Social Media networks.

Why wasting your time stalking and following people on Instagram, when you can create an Instagram page of your own small business? We don’t need to argue about how much time people spend on their social media accounts. As expected, there are pros and cons along with it, but as an entrepreneur, we should focus on the pros. Let’s get social, and analyze what are the new trending topics circulating within the community on Facebook, Twitter, Gplus to name a few. Interact with your audience and give insightful information for their queries. First and foremost, you should be knowledgeable with your own product and services.

Grab user’s attention by posting high-definition photos, catchy captions, and insightful blogs and articles. Giving your followers a reward by creating a promotion. This has been proven to be an effective strategy to gain more followers.

E-mail newsletter marketing

Boost your business with email marketing, works all the time. While it is possible to send a private message via social media accounts to your followers, doing so will only annoy them. Sending newsletters with a compelling information about your business is way better. This can also create a sense formality. With that being said, newsletters should be incorporated with beautiful layout and an interesting yet direct-to-the-point subject line. Address your receiver in a personal way where you can possibly build an “owner to customer” relationship.

Although, it should as well be noted that email marketing alone cannot suffice to reach millions of people online. Might as well try out all of these 5 ways to capture potential customers that would eventually convert to a business sale.