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Do you spend hours browsing the internet thinking–why can it be our business is listed at the top of the Google searches? Perhaps, you haven’t done enough. Instead of focusing on spying your online competitors, why not make your own marketing strategy? Make an effort to reach online customers by telling them what your products and services are.

Picking the right approach for your business is difficult, especially small businesses as they have a limited budget–which makes it significantly all the more difficult. Below are five strategies that can help you increase your brand awareness on the world wide web.

Answer questions on a Q&A site like Answer.yahoo.com

While you’re laboring away on our desktop, spend an hour answering potential buyer inquiries online. You have the furniture business, for instance, narrow down your searches and answer people’s inquiries in relation to furniture. Don’t just link or give your business website that quickly. Make a rapport and address their concerns by giving an insightful answer. You feel good about yourself by lending out help to others, plus at the same time, you are marketing your business online. Quite a deal, right?

Sharing insightful advice by joining relevant forums

Some people will overlook Yahoo answers as they prefer forums. Almost everyone is depending on the convenience of the internet can provide. Similarly, they want a readily available information. Have you ever tried joining a forum? It is easy. Create an account and get social. Once the forum website page has got Google indexed, some people who have the same question can simply browse the internet and might see your answer. In other words, you don’t just help one person, but a lot of them. However, since they look at your profile as an expert on what you are talking about, then you should act like one. Be careful with your grammar, sentence structure, and most importantly, you really know the answer to their inquiries.

Adding business on location-based services like Ivertise.com

For many small businesses, adding your business on free ad listing is the way to go. Free business ad listing is a very valuable tool for any businesses. Location-based services such as Ivertise and Yelp are very prominent among consumers. Posting your business on these services is an extraordinary approach to advertising your business and pull in new clients. Nonetheless, before placing your website, make sure it has a good description, easy to navigate, and visually stunning with high-quality photos.

Build a Google Plus page and follow similar businesses.

Create an account on the following platform–Twitter, Facebook and Google Plus. Be active on social media by firstly–posting three times a week. Secondly, sharing valuable information on your profiles. Thirdly, engage with followers by liking, sharing and retweeting contents from time to time. You can get a lot of techniques by following and hanging out with people with similar business such as, what’s new on the market trends. Google plus also shares some interesting stories, which I’m quite sure the audience will be interested too. If your business is about engineering, simply browse on Google communities and join. That way, you’ll see new articles, videos, and facts about engineering on your feeds.

Give comments on articles with the same business niche.

As an SEO practitioner, I started out as a link builder. It has been done by placing a comment on articles relevant to the company’s website. It is not the same with getting connected with people by a forum, you simply share what you thought the articles are lacking, giving out healthy criticism, and/or giving feedback on how informative the article is. Then again, you should keep in mind to link your business website in your comment. You can place it like this;

Thank you for a few very helpful tips. I think, I will do the same.
–Diana of Online Services.

That is just an example. At any rate, it is advisable to have a comment that consists of three to four sentences. So it won’t appear to be too shallow. Also, this shouldn’t be done on a regular basis, so you won’t be labeled as an annoying spam website.

Significantly, adding a blog to your website is also important as nowadays, search engine online wants a good content. Blogs and guest postings can give you the opportunity to increase your chance being noticed. Either you promote your business in an old way or take this advice, it’s really up to you. You just need a weekly or monthly monitoring, then analyze if your effort is all worth it.